D2C SOCIAL MEDIA CAMPAIGN STRATEGY

‘FOLLOWER FRIDAYS’ LTO RETAIL DINING SOCIAL MEDIA SALES PROMO

Aramark - Collegiate Hospitality | Philadelphia, PA

 NOVEMBER 25 - DECEMBER 31, 2023
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SERVICES & SCOPE

  • ADVERTISING CAMPAIGN SUITE ART DIRECTION

  • SOCIAL MEDIA ADVERTISING STRATEGY

  • PRINT AND DIGITAL COLLATERAL SUITES

  • FIELD MARKETING CAMPAIGN IMPLEMENTATION PRESENTATION & GUIDELINES

CAMPAIGN RESULTS

  • Increases in Total Follower Engagements and Growth Rate, across all platforms for each university dining program

  • Surplus of additional revenue yielded that surpassed mandated Regional Net Sales Goal (see graphic for more details).